By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

 

Did you know that there is a psychology of colors in advertising and marketing? Well, there is! Today I bought a magazine at Target called Consumer Reports. There’s an article in there called “If that box could talk…”  It got me thinking… I teach our loan officers and real estate partners how to market their business online every single day. However, I’ve never coached them on the importance of colors and I should be. I’m sure I’ll be making a new presentation all about colors here shortly. I thought I would write a quick post really fast to explain the importance of colors when marketing to consumers.

How many times have you made a flyer etc. without thinking about how the colors on your marketing material would affect the consumer’s decision about whether or not to purchase your product? Colors play a huge roll in the advertising and marketing realm. The colors that you see on marketing materials, packages, and products are not by accident. I learned the importance of colors in all my marketing classes in college, as most marketers have. However, if you didn’t major in marketing and business management like I did you probably have never thought about it. At New American Mortgage every single marketing material that is sent out has been analyzed on how the consumer will take the information with the selected color that we’ve implemented in our marketing material. Here are some helpful color tips that will help you decide what colors to put on your marketing materials in the future.