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Ninja Monday Marketing Mashup – August 13, 2012

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

Ninja Monday Marketing Mashup

The Ninja Monday Marketing Mashup for August 13, 2012:

The Google logo written on a chalkboard.

  • Since many students are returning to school this week, I thought College Tips by Google deserved a spotlight. Whether you’re just applying to school or a college senior starting the job hunt, Google is there to help you every step of the way with tips, products, and services to help make life easier (minus an extra hand to help clean your dorm room)! Don’t forgive to look at each tab. There is information available for prospective college students, current college students, and college seniors.
  • With SurveyMonkey you can create and publish online surveys in minutes. You can view the results graphically and in real time. I love this program! It’s simple, fast, and easy. I use it to see what topics our REALTOR® partners are interested in, as well as how I’m doing as New American Mortgage‘s public speaker.
  • Need a email marketing plan? Check out MailChimp. MailChimp helps you design email newsletters. You can share them on social networks and track the results. They have an excellent “Forever FREE Plan.” You can send up to 12,000 emails per month to 2,000 subscribers. Also, think outside the box… you can create virtual invitations to send to your clients about an event you’re hosting.

That’s all for this week!…

Until next time, my Ninja Marketing Warriors!


New American Mortgage Earned Position 128 on the 2012 Inc. 500

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

Map of New American Mortgage, LLC.

The growth of New American Mortgage has been an interesting one. I started working at New American Mortgage on October 23, 2009. I remember years ago when my boss, Toby Harris Sr. co-owner of New American Mortgage, telling me, “Jen, we’re going to go BIG and we’re going to grow FAST!” It’s not that I didn’t have faith. We were smack in the middle of a recession! I remember smiling and saying something along the line of “I know!,” but thinking in my head, “Yeah, yeah.” He must have read it in my face, because he told me, “I know you don’t believe me, but we ARE!” Little did I know that almost three years later, on August 8, 2012, we would recieve an award from Inc. (magazine) stating the following:

Inc. 500 magazine cover

“Dear Casey Crawford,

On behalf of Inc., I am delighted to inform you that New American Mortgage has earned the position of 128 on the 2012 Inc. 500.

For more than 30 years, Inc. has celebrated the fastest-growing private companies in America. To be honored this year is a particularly notable achievement. To rank among the 2012 Inc. 500., your company had to thrive through three of the toughest years this economy has seen in living memory. Your success in such times is eloquent testimony to your team’s creativity, resilience, and tenacity.

As an Inc. 500 honoree, New American Mortgage now shares a pedigree with Intuit, Zappos, Under Armour, Microsoft, Jamba Juice, Timberland, Clif Bar, Pandora, Patagonia, Oracle, and other notable alumni. In addition to New American Mortgage the 2012 list added such powerhouses as Publix Supermarkets, CDW, Levi Strauss and a little social media company called Facebook. Welcome to a very exclusive club.

Congratulations to you and your team. You should be proud of all New American Mortgage has achieved to date. I wish you many more years of success.

Eric Schurenberg
Editor in Chief
Inc. magazine”

Official Letter from Inc.:

New American Mortgage has earned the position of 218 on the 2012 Inc. 500.

Well, I would like to tell my boss, Toby, :)You were right!” And to my other boss, Casey, ;)He was right!” Congratulations, you guys! I’m proud to be apart of this amazing company. I’m looking forward to what lies ahead.


Games of the XXX Olympiad Google Doodles

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage


It’s time for a little Google 101Have you ever wondered what the meaning is behind to word, Google? Have you ever wondered when and why Google started to change its logo on its homepage? Well, today I’m taking you back to the basics in reverence of today’s Google Doodle, Hurdles 2012.

The meaning of Google comes from the word googol, which is the large number 10100; that is, the digit 1 followed by 100 zeroes.

  • The name ‘Google‘ is a play on the word ‘googol,’ coined by Milton Sirotta, nephew of American mathematician Edward Kasner. A ‘googol’ refers to the number 1 followed by 100 zeros.
  • The American Dialect Society chose Google as a nomination for the “most useful word of 2002.”
    • The 2007 movie, Knocked Up, was the first time I noticed Google’s product placement, if, in fact, Google did pay to be in the movie. It’s interesting, because in October 2006, Google sent a plea to the public entitled “Do you Google?,” requesting that ‘you should please only use Googlewhen you’re actually referring to Google Inc. and our services. In the movie, the older daughter is riding in her Aunt’s car and casually states “I Googled murder,” while in another scene Leslie Mann’s character asks Paul Rudd to “Google” their daughter’s symptoms to determine whether she has the chicken pox or a rash.
  • The verb Google was officially added to the Oxford English Dictionary (OED) on June 15, 2006, and to the 11th edition of the Merriam-Webster Collegiate Dictionary in July 2006.
The Google Doodle:

A mom texting her child about changing the Google logo.

Having a little bit of fun with the corporate logo by redesigning it from time to time is unheard of at many companies but at Google, it is a part of the brand.

Here’s a little history behind the Google Doodle:

The 1st Google Doodle, which is the stick figure drawing that is placed behind the 2nd "o" in the word Google.

  • In 1998, the concept of the doodle was born when Google founders Larry Page and Sergey Brin played with the corporate logo to indicate their attendance at the Burning Man Festival. A stick figure drawing was placed behind the 2nd “o” in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were “out of office.”
  • Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. Hwang is now Google’s chief doodler and doodles have became a regular occurrence on the Google homepage.

Today, August 7, 2012, Google’s logo changed to an interactive Google Doodle as part of the celebration of the Games of the XXX Olympiad. I have created a tribute to the Games of the XXX Olympiad Google Doodles.

Can you beat my score of 14.6 seconds (…with no mistakes)?!



Ninja Monday Marketing Mashup – August 6, 2012

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

Ninja Monday Marketing Mashup

The Ninja Monday Marketing Mashup for August 6, 2012:

    • Google Alerts are email updates of the latest relevant Google results based on your queries. Whether you’re trying to see if a particular listing has hit the market, or you need content to put on your social media sites, Google Alerts is there to help! Oh, did I mention you can keep up if someone mentions you and/or your company online? It comes in quite handy in the field of public relations! :)
    • On May 30, 2012, Google Places morphed into what is now called Google+ Local. Instead of customers seeing a Place page, they’ll go to to a local Google+ page. Once there, they can get place recommendations based on their circles, view past reviews, photos, and the location of your business.
    • It’s been a while, but on September 28, 2011, Google and American Express teamed up to help your business! They have something available called My Business Story. You can essentially make a video about your business, with three easy steps. All you have to do is shoot some video, add your clips, and give it some style! It’s super quick and super easy!

That’s all for this week!…

Until next time, my Ninja Marketing Warriors!


Ninja Monday Marketing Mashup – July 23, 2012

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

Ninja Monday Marketing Mashup

The Ninja Monday Marketing Mashup for July 23, 2012:

    • Distribute your blog and status updates to twitter, facebook and more with I can’t tell you how much this program is saving my life right now! New American Mortgage has over 40 area specific fan pages, as well as other social networks. I post area specific things to each one of them, but if there is an important message I need to send out to all of them, I do so using You can also schedule out your posts. What does this mean for me? I can be speaking to our REALTOR® partners ALL day and have certain posts automatically posted while I’m speaking. Also, if our target market on specific days are those people that wake up at 5AM (which is NOT me! :) ) I can have whatever posts I want to be scheduled out for whatever day and time I choose. Nifty, aye?!
    • Turn your photos, video clips, and music into stunning video masterpieces with Animoto. I can’t tell you how much I love this program! I was asked by my boss, Casey Crawford – the owner of New American Mortgage, if I could make a video for our 2010 Christmas party that had tons of my other boss, Toby Harris Sr. – the other owner of New American Mortgage, in it. Well, it was past bedtime and I was in Charlottesville, VA on business. I was supposed to speak all day and then drive back to Virginia Beach, VA and attend our Christmas party. He wanted the video played to kick off the party. It still took some time (which was really just trying to find photos of Toby throughout the year). Well… vuala!… It pretty much magically made me an awesome video in the nick of time! And for that I was always love it! ;)

      • When I need to post a relivant article about a certain industry, I go into LinkedIn Today to see what’s buzzing. They always have excellent articles that are buzzing about the real estate and mortgage industry.
      • I use Camera+ every day. I’m not even joking. It’s an app for those of you that have an iPhone. The camera on the iPhone 4S, which is actually the most recent iPhone, is not the best. I enhance almost all my photos with Camera+.
      • I use AppBox Pro every day as well. It’s also an iPhone app (sorry you Blackberry/Droid lovers out there). I book appointment on my Google Calendar using this app. It is THE “Swiss Army Knife for Your Digital Life!” This is what mine looks like:

App Box Pro    App Box Pro 

That’s all for this week!…

Until next time, my Ninja Marketing Warriors!


Ninja Monday Marketing Mashup – July 9, 2012

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

Ninja Monday Marketing MashupA while back I wrote an article called “Look Like A Lady; Travel Like A Ninja!” A lady that was in my class last week brought up that article and how much she liked it. I got to thinking about my “Ninja Marketing Moves”. So… I decided that every Monday I’m going to give you a few Ninja Marketing Tips. I have dubbed this series as “The Ninja Monday Marketing Mashup.”

So… are you ready to learn every thing I know?! I’ll give you a little bit of knowledge each week so you can digest it slowly, meditate on it, and have time to implement it.

The Ninja Monday Marketing Mashup for July 9, 2012:

  • Make “How To” Powerpoint presentations using PicPick. When you hit the print screen button on your computer, PicPick will bring up the printscreen in the program itself without you having to open it first. You can even grab a certain color with its Pick Color tool. I use the Pick Color tool to match our marketing materials. I like to keep things uniformed with our online and offline presence.
  • Make “How To” videos with Screenr. You don’t have to install or download anything. You can record on your PC or Mac. It plays everywhere, even on iPhones. My favorite thing about this program is that, with a push of a button, you can have the video uploaded to your YouTube channel.
  • When I do make QR codes, I like to make them in QRStuff. It’s fast, simple, and I can even put a Hex code in there to change the color of the QR Code. Remember when I said you could use PicPick’s Pick Color tool to grab a particular color? Yep! That’s right. An example would be if you inserted your logo within PicPick, grabbed that color (Hex code) and inserted the Hex code into QRStuff. You now have a QR Code that matches your logo.
  • If you want to track the scans you get from your QR Codes, you an use Bitly. Simply put the URL of the website you were going to originally put in QRStuff and put it in Bitly. Bitly will shorten it and track your scans. This program is also great for shortening links to put in Twitter and track the clicks that you get.
  • I know most of you have heard of Pinterst. It’s a social bookmarking site. But have you heard of Delicious? It’s been around since 2003. Delicious is the world’s leading social bookmarking service. What is social bookmarking? I’m glad you asked! Social bookmarking is a method for Internet users to organize, store, manage, and search for bookmarks of resources online. Delicious popularized the terms “social bookmarking” and “tagging.” Tagging is a significant feature of social bookmarking systems, enabling users to organize their bookmarks in flexible ways and develop shared vocabularies known as folksonomies. To put it in layman’s terms, instead of saving certain websites in your web browser, you can save them in an online cloud (Delicious) where you can access them from any computer or smartphone. You can tag your bookmarks when you save them, making them easier to find later. When you bookmark a website, you can save it as public or private. If you save it as private, no one else can see your bookmark. I can’t tell you how many computers I’ve gone through in the past 3 years. I love Delicious, because no matter what computer I’m using I can pull up my favorite places online at anytime. :)

Until next time, my Ninja Marketing Warriors!


A Day Older, A Day Wiser – July 2012

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

Old cute couple in a pool

Reverse Mortgages

Reverse mortgages are becoming very popular in America. The reverse mortgage, also known as a HECM (Home Equity Conversion Mortgage), is a federally insured loan that enables seniors to withdraw some of the equity in their home or use the loan proceeds to buy a new primary residence that they will occupy. The HECM is a safe alternative resource that can provide seniors with greater financial security and independence. Seniors are able to borrow against the equity in their home and receive regular tax-free payments. Many seniors use it to supplement social security, meet unexpected medical expenses, make home improvements, and more.


 Cartoon of a dog in the summer heat with a fan blowing on him.






Today, we learned something very interesting from the Farmers’ Almanac. Did you know that July 3 – August 11 are the “dog days of summer?” During this time, the sun occupies the same region of the sky as Sirius, the Dog Star. Some people believed that the hot days of summer caused dogs to go mad, hence the name, the dog days of summer.

 Stay cool:

The Chilly Pad.





The Chilly Pad® is made from a hyper-evaporative material that retains water while remaining dry to the touch. When wet, the towel begins to evaporate and cool. When it stops cooling (about 1-4 hours, depending on conditions), you simply re-wet the towel in hot or cold water and wring it out. Within minutes, it’s cool again. It’s also machine washable, and comes in its own storage container for years of reliable use. Size: 33″ x 13″. We got ours at Bed Bath & Beyond® for $14.99.


Exercise of the Month: 

Senior Citizen Exercise

Whether you’re sitting in a recliner or on the sofa, you can do this exercise. Simply, lift one foot in the air, extending your leg completely straight. Hold this position for 5-10 seconds and then relax.  Do this for 5 minutes a day, while alternating legs.  It will assist with circulation and help build leg strength.

 Top 10 Anti-Aging Foods:


  • Avocado
  • Ginger
  • Cruciferous Vegetables
  • Whole Meal Pasta and Rice
  • Soya
  • Garlic
  • Nuts
  • Berries
  • Watermelon
  • Water


America the Beautiful – National Parks and Federal Recreational Lands Senior Pass:

National Park Service Logo

  • $10 Lifetime pass
  • For U.S. citizens or permanent residents age 62 or over.
  • May be obtained in person at a federal recreation site or through the mail using a form they provide you. The cost of obtaining a Senior Pass through the mail is $20 ($10 for the Senior Pass and ten $10 for processing the application). Applicants have to provide documentation of U.S. citizenship.
  • Many National Parks and Federal Recreational Lands provide a 50% discount on some amenity fees charged for facilities and services such as camping, swimming, boat launch, and specialized interpretive services.

The Shoop Systems!

By Jennifer Taylor, Director of Internet Marketing, New American Mortgage

Robin Shoop - Loan Officer At New American Mortgage

Robin Shoop, Jr. has been in the mortgage business since July 7, 1991. He was in the U. S. Navy from October 1960 to July 1991. He’s always worked for my boss, Toby Harris, Sr., which is the CEO and co-owner of New American Mortgage.

Robin is known around Hampton Roads Virginia as “The Brownie Man.” Why? He actually gives out brownies to REALTORS® and clients! He told me that when he first started in the mortgage business his wife, Mille Shoop, suggested that he give brownies to REALTORS®, because they’re usually too busy to go to lunch. She said he needed something to give them in order for them to remember him. It makes a lot of sense! If I’m hungry and someone gives me food, I’m sure to remember them too! Especially if it’s chocolate! :)

Brownie in front of Robin Shoop Jr.'s New American Mortgage business card.

I call Robin our STAR loan officer because of his systems. We dubbed it today, “The Shoop Systems.” He has created a STAR marketing plan that he implements every day. So… I’m going to walk you through a day in the life of Robin Shoop, Jr.

Are you ready?!….

This is what he advised me on what he does to establish, maintain, and build a business relationship.

1.)  I contact the name of the REALTORS®’ client and I do an initial pre-qualification on the phone.

2.)  I send the client an email introducing myself, New American Mortgage, and advise them of the personal information and documents that are needed and input the information in PC Lender.

3.)  I call them, set up a time to meet with them in person, and send them a Confirmation of Appointment Card in the mail to remind them of their appointment.

Confirmation of Appointment Card

4.)  I place a welcome sign in the front lobby with the clients’ name on it.

5.)  When the client arrives, we sit and talk and I determine what their needs and goals are and answer any questions that they may have. I have them sign initial paperwork, which allows me to pull credit and verify information that they’ve given me.

6.)  On conclusion of the meeting I give them a business card and brownie that’s wrapped together and advise them to call me if they have any questions.

7.)  I send a Thank You Card immediately following the meeting. I send either a Purchase Thank You Card or a Refinance Thank You Card and include a By Referral Only Card along with my business card.

Thank You Card

No One Cares More Card

What "By Referral Only" Means
Robin Shoop, Jr.'s Business Card

8.)  Within 24 hours I call the REALTOR® and advise them that their clients have met with me.

9.)  I send a business card to the clients’ REALTOR® thanking them for allowing me to assist them. If it’s a new agent, I send a REALTOR® Introduction Letter, which introduces myself and New American Mortgage.

10.)  Once the loan is approved by an underwriter, a letter is sent to the client and their REALTOR® congratulating them that the loan has been pre-approved and advising them of the conditions needed to get final approval and close the loan. A copy of this letter is sent to their REALTOR® so they are kept up-to-date on the status of the loan.

11.)  On a weekly basis, on Friday or Saturday, I send an individual letter to the REALTOR® advising them about the loan status of their client.

Memorandum - Status of the Loan

12.)  When they get a ratified contact (signed contact by the buyer and seller), I call the listing agent, introduce myself, and advise them on a weekly basis of the loan status of the borrowers.

13.)  Once all conditions have been received, and the file approved by the underwriter, a closing letter is sent to the clients advising them of what to expect when they go to the closing attorney or title office for closing. A copy of this letter is also sent to both the selling and listing agent.

14.)  I attend all closings and provide the clients with a copy of the appraisal and amortization schedule. I also give them a “Brownie Calendar” and the famous “Robin Shoop, Jr. Brownies!”

Robin D. Shoop, Jr., "The Brownie Man" Calendar

Think that his day is over?! That’s not all!… Robin Shoop, Jr. also connects with his clients and potential clients via social media!

I have a Bachelor of Science degree in both Marketing and Business Management and I haven’t seen an individual with this good of a marketing plan in a very long time, which is why I asked Robin if I could interview him and feature him in one of my articles for New American Mortgage.

Now that I’ve walked you through a day in the life of Robin Shoop, Jr. you now understand why I call him our STAR loan officer. If you’re thinking about buying a home, be sure to give Robin a call today to get pre-approved for a home loan! :)